Indie Writer 5 – Curple Pow ©

Seth Godin wrote a book on marketing called Purple Cow – advising all businesses to stand out from the crowd or face the consequences. Good stuff. I recommend it.

Now Seth is a good lad ‘n all, writing and blogging on his list of tricks (good for him) – but he’s no indie writer. So I’m here to give it to you straight. Get a bit of this up ya …

The Curple Pow ©

You are the master of Curve Balls: pitching your material out into the void and never expecting it to go in a straight line. The unexpected is your way of life.

You are Supple: flexible and adaptable. You sit your bottom on many chairs.

You are a writer of impact – POW: unclassifiable and unrestrainable.

(ok, i’m straining it … but in doing so I think i’ve made my point)

I can’t give you a recipe for standing out from the crowd, all I’d be doing is making the crowd bigger. Who isn’t blogging, tweeting, facebooking and networking in one way or another?

I can’t even give you something as basic as “use the internet to your advantage”. I wholeheartedly believe in this, but it’s not the be all and end all.


I met a writer in Australia who self-published 1,000 paperback copies of his book. He invited himself to every reading event and poetry slam he could find, read passionately, smiled a lot, and sold signed copies of his oeuvre out of his ruck sack. He sold out in less than a year. If you factor out printing costs he was left with about two thirds of cover price in pocket. That put his earnings a whole order of magnitude higher than any publishing house could offer. And I don’t need to tell you he’s doing better than 90% of the indie writers out there.

Lesson: low tech can be successful.

So what can I tell you?

The following:
Make your writing extraordinary. (more on this in another blog series)

You can be sure that there are people who will like what you do. Find them.

talk to me ...

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